YOC AG
YOC AG: Expansion of platform and product offering: YOC is now also accessing the advertising market within mobile apps
DGAP-News: YOC AG
/ Key word(s): Market launch/Product Launch
Expansion of platform and product offering: YOC is now also accessing the advertising market within mobile apps Berlin, January 18, 2021– Since the beginning of the year, the technology company YOC has enabled programmatic trading of high-impact advertising formats via the company’s own supply side platform (SSP) VIS.X not only on the mobile web, but also in mobile applications. This expands the company’s platform and product offering and clearly differentiates it from the competition. With the launch of the VIS.X Software Development Kit (SDK), the company is accessing a new market in the in-app area, which means that the trading volume on the VIS.X platform will continuously increase significantly. In addition, the VIS.X SDK introduces a technological innovation: The Universal Ad Unit developed by YOC, a feature of the VIS.X SDK, enables all conceivable advertising formats to be combined in a single placement within a mobile application, thereby sustainably optimizing value added. Evgenij Tovba, CTO of YOC explains: “This software approach is directly linked to our VIS.X platform and enables our partners to maximize advertising revenues for their apps with only one technical integration.” Dirk Kraus, CEO of YOC AG: “Hardly any other SDK is able to trade high-impact formats in a fully automated way. With this technological milestone, we have created a sustainable competitive advantage in programmatic media trading and underline our positioning as an innovative mobile ad tech player.”
Contact YOC AG
18.01.2021 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English |
Company: | YOC AG |
Greifswalder Str. 212 | |
10405 Berlin | |
Germany | |
Phone: | +49 (0)30-72 61 62 322 |
Fax: | +49 (0)30-72 61 62 222 |
E-mail: | ir@yoc.com |
Internet: | www.yoc.com |
ISIN: | DE0005932735 |
WKN: | 593273 |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 1160995 |
End of News | DGAP News Service |