• WKN: WNDL20
  • ISIN: DE000WNDL201
  • Land: Deutschland

Nachricht vom 10.04.2015 | 07:30 plans IPO in 2015

DGAP-News: GmbH / Key word(s): IPO

2015-04-10 / 07:30



- Listing on the regulated market (Prime Standard) of the Frankfurt Stock
Exchange envisaged
- One of the leading and fastest growing online retailers for baby and
toddler products with a revenue CAGR of 117% from 2012 to 2014
- Planned initial public offering will consist of new shares to support the
Company's future growth as well as of shares from the holdings of certain
existing shareholders
- Main selling shareholders will remain invested in the Company

Munich, 10 April 2015. GmbH (after conversion AG)
("" or the "Company"), one of the leading and fastest growing
online retailers for baby, toddler and children products in Germany,
Austria and Switzerland, which has also established a successful e-commerce
business of selling baby products (mainly baby food) to customers located
in China, is preparing an initial public offering ("IPO") in Germany and
Luxembourg and private placements in certain jurisdictions outside of
Germany and Luxembourg. The Company intends to list its shares on the
regulated market (Prime Standard) of the Frankfurt Stock Exchange in 2015,
subject to market conditions.

The offer is expected to consist of newly issued shares from a capital
increase amounting to approximately EUR100 million and the sale of shares
by certain existing shareholders in the amount of approximately EUR80
million, excluding potential greenshoe proceeds (to stem from an additional
capital increase) of up to 15% of the total base offering. Assuming full
exercise of the greenshoe, the total offer size would amount to
approximately EUR200 million. All main existing shareholders of
will remain invested in the Company. The Company's current main
shareholders are DN Capital (24.3%), Acton Capital (19.5%), Goldman Sachs
(12.8%), Deutsche Bank (11.1%), MCI Private Ventures (8.8%), 360 Capital
(4.3%) as well as two managing directors and founders of through
Gut Vermögensverwaltung (8.7%) and ABrand Management (4.6%), respectively. intends to use the net proceeds of the offering it will receive
from the sale of the newly issued shares to fund its continued long-term
growth, as well as for general corporate purposes (see annex).

Alexander Brand, managing director and co-founder of, said:
" has shown significant growth since its inception in 2010
evidenced by a revenue compound annual growth rate (CAGR) of 117% from 2012
to 2014. Reaching profitability with our business segment '' in
2014 was an important milestone and proves the attractiveness and
competitiveness of our business model. Taking our company public is the
next logical step as we will establish an even stronger platform to
accelerate the future long-term growth of our company."

Since its inception in 2010, has grown consistently, both
organically and through acquisitions. The management team has a track
record of successfully executing and integrating acquisitions of other
companies to further build's business, as evidenced by the
acquisition of AG in Switzerland at the end of 2013.

BofA Merrill Lynch, Deutsche Bank and Goldman Sachs International are
acting as Joint Global Coordinators and Joint Bookrunners. Berenberg and
COMMERZBANK have been mandated as additional Joint Bookrunners.

The annexes to this release include further important information on, including outlook, financial information and key performance
indicators. The full press release including the annexes is available at

Press Contact
Christian Falkowski
Phone: +49 (89) 4161 7151 21 

About is one of the leading pure-play online retailers specializing in
baby and toddler products in Germany, Austria and Switzerland. The Company
also successfully sells baby and toddler products to customers in China. offers approximately 100,000 products from over 1,000 brands,
which young parents can comfortably order online. The offer ranges from
diapers and baby food to child furniture, toys, clothing, strollers and car
seats, making a one-stop shop for parents. was
founded by Konstantin Urban and Alexander Brand in October 2010 and
currently employs over 300 members of staff.

These materials may not be published, distributed or transmitted, directly
or indirectly, in or into the United States, Canada, Australia or Japan.
These materials do not constitute an offer of securities for sale or a
solicitation of an offer to purchase securities of AG (the
"Company") in the United States, Germany or any other jurisdiction. The
securities of the Company may not be offered or sold in the United States
absent registration or an exemption from registration under the U.S.
Securities Act of 1933, as amended (the "Securities Act"). The securities
of the Company have not been, and will not be, registered under the
Securities Act or under the applicable securities laws of Australia, Canada
or Japan.

Any offer will be made solely by means of, and on the basis of, a
securities prospectus which is to be published. An investment decision
regarding the publicly offered securities of the Company should only be
made on the basis of a securities prospectus that may be obtained from the
Company and that will contain detailed information about the Company and
management, as well as financial statements. The securities prospectus will
be published promptly upon approval by the German Financial Supervisory
Authority (Bundesanstalt für Finanzdienstleistungsaufsicht) and will be
available free of charge from AG, Schertlinstraße 8, 81379
Munich, Germany, or on the Company's website.

The distribution of this announcement may be restricted by law in certain
jurisdictions and persons into whose possession any document or other
information referred to herein comes should inform themselves about and
observe any such restrictions. Any failure to comply with these
restrictions may constitute a violation of the securities laws of any such

This announcement may include statements that are, or may be deemed to be,
"forward-looking statements". These forward-looking statements may be
identified by the use of forward-looking terminology, including the terms
"believes", "estimates", "plans", "projects", "anticipates", "expects",
"intends", "may", "will" or "should" or, in each case, their negative or
other variations or comparable terminology, or by discussions of strategy,
plans, objectives, goals, future events or intentions. Forward-looking
statements may and often do differ materially from actual results. Any
forward-looking statements reflect the Company's current view with respect
to future events and are subject to risks relating to future events and
other risks, uncertainties and assumptions relating to the Company's
business, results of operations, financial position, liquidity, prospects,
growth or strategies. Forward-looking statements speak only as of the date
they are made. Each of the Company, the Joint Global Coordinators and the
Joint Bookrunners (all banks together, the "Underwriters"), and their
respective affiliates expressly disclaims any obligation or undertaking to
update, review or revise any forward looking statement contained in this
announcement whether as a result of new information, future developments or

The information contained in this announcement is for background purposes
only and does not purport to be full or complete. No reliance may be placed
for any purpose on the information contained in this announcement or its
accuracy or completeness. The information in this announcement is subject
to change.

This announcement does not constitute a recommendation concerning the
potential offering of securities described in this announcement (the
"Offering"). Acquiring investments to which this announcement relates may
expose an investor to a significant risk of losing the entire amount
invested. Potential investors should consult a professional advisor as to
the suitability of the Offering for the person concerned.

The Underwriters are acting exclusively for the Company and no-one else in
connection with the Offering. They will not regard any other person as
their respective clients in relation to the Offering and will not be
responsible to anyone other than the Company for providing the protections
afforded to their respective clients, nor for providing advice in relation
to the Offering, the contents of this announcement or any other matter
referred to herein.

In connection with the Offering, the Underwriters and any of their
affiliates, acting as investors for their own accounts, may subscribe for
or purchase securities of the Company and may otherwise deal for their own
accounts. Accordingly, references in the Prospectus, once published, to the
securities being issued should be read as including any issue or offer to
the Underwriters and any of their affiliates acting as investors for their
own accounts. In addition certain of the Underwriters or their respective
affiliates may enter into financing arrangements and swaps with investors
in connection with which such Underwriters (or their affiliates) may from
time to time acquire, hold or dispose of the Company's shares. The
Underwriters do not intend to disclose the extent of any such investment or
transactions otherwise than in accordance with any legal or regulatory
obligations to do so.

None of the Underwriters or any of their respective directors, officers,
employees, advisers or agents accepts any responsibility or liability
whatsoever for or makes any representation or warranty, express or implied,
as to the truth, accuracy or completeness of the information in this
announcement (or whether any information has been omitted from the
announcement) or, with limited exception, other information relating to the
Company, its subsidiaries or associated companies, whether written, oral or
in a visual or electronic form, and howsoever transmitted or made available
or for any loss howsoever arising from any use of this announcement or its
contents or otherwise arising in connection therewith.


2015-04-10 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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