The Social Chain AG
- WKN: A1YC99
- ISIN: DE000A1YC996
- Land: Deutschland
Nachricht vom 29.09.2020 | 10:51
The Social Chain AG: Innovative digital mutiple-use system: Social Chain AG acquires a stake in VYTAL (news with additional features)
DGAP-News: The Social Chain AG
/ Key word(s): Miscellaneous
- After deal in the German VOX TV Show "Die Höhle der Löwen" (equivalent to the British "Dragons' Den"): Social Chain AG acquires 12.5 percent of the shares in the Cologne start-up VYTAL
- Broad awareness for a sustainable concept: 2.4 million viewers follow the pitch of the VYTAL founders on television
- Dr. Georg Kofler: "VYTAL is one of the most promising business models I have seen in "Die Höhle der Löwen".
Berlin/Cologne, 29 September 2020. An audience of millions for a good deal. 2.4 million TV viewers watched yesterday as Dr. Georg Kofler secured a stake in the Cologne start-up VYTAL for Social Chain AG in the VOX TV show "Die Höhle der Löwen". Social Chain AG (WKN: A1YC99) has acquired a 12.5 percent stake in the company that offers the first digital and deposit-free, multiple-use system in Germany. "This is a good deal for VYTAL, Social Chain AG and the environment," says Kofler. The Chairman of the Supervisory Board and anchor shareholder of Social Chain AG is one of the investors in the VOX show "Die Höhle der Löwen". "The broad publicity will help to give VYTAL's idea a real boost," says Kofler.
The digital multiple-use platform from VYTAL offers high-quality, leak-proof food packaging for takeaway and delivery meals. VYTAL's partners are restaurants, delivery services, canteens and supermarkets. VYTAL is free for consumers. They register once in the VYTAL app and can then borrow and return bowls from any partner. So far, VYTAL has already attracted over 270 partners. Further information about VYTAL is available at vytal.org
Kofler: "The founders see VYTAL as a movement against the packaging madness, and I can only emphasise that. The new awareness from the show will also increase the perception of VYTAL in social networks enormously. I think it's great that a programme like "Die Höhle der Löwen" is helping to bring an ecologically sound concept into the minds of an audience of millions. I am particularly pleased that we are successfully addressing the younger generation". Yesterday evening, the market share in the target group of 14 to 49-year-old viewers was 14.8 percent. This made "Die Höhle der Löwen" the market leader on yesterday's TV evening (20.15 to 23.00 hours).
Kofler was particularly convinced by the integrated platform concept with advantages for many different partners. "VYTAL is one of the most promising business models I have seen in "Die Höhle der Löwen". The broadest possible market penetration is the basis for VYTAL to be accepted by consumers. A take-away and delivery lunch without packaging waste and with a clear conscience is a great idea in itself. But only if it is made really easy for people to protect the environment will they do so. We want to show that companies can earn money and at the same time help to solve society's problems. As an investor, I will therefore personally accompany the founders with special dedication".
About The Social Chain AG
Jana Walker | Investor Relations & Press
File: 2020_09_29_VYTAL_Social Chain AG_EN
|Company:||The Social Chain AG|
|Phone:||+49 (0)30 120840112|
|Listed:||Regulated Unofficial Market in Dusseldorf|
|EQS News ID:||1137602|
|End of News||DGAP News Service|
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