Sunrise UPC GmbH

  • ISIN: CH0267291224
  • Land: Schweiz

Nachricht vom 29.06.2022 | 10:31

'The Big Ride 2022': A complete success. Over £1.3 million already raised. Fundraising for 'Street Child' continues until end of September 2022

Sunrise UPC GmbH / Key word(s): Miscellaneous
'The Big Ride 2022': A complete success. Over £1.3 million already raised. Fundraising for 'Street Child' continues until end of September 2022
29.06.2022 / 10:31

  • The " The Big Ride " is a tradition at Liberty Global and has been held annually for 14 years.
  • The Big Ride is a big get-together of the Liberty Global family for a good cause: fundraising for the "Street Child" and its goal to provide children and communities in sub-Saharan Africa and Asia with the support, education and protection they need and deserve.
  • The "The Big Ride " took place in Switzerland for the first time. With a total of 540 participants and 200 of them Sunrise employees. More than £1.3 million (over CHF 1.5 million) was raised. The fundraising in favor of the "Street Child" will continue until September 30, 2022. 


"I am very pleased that Switzerland, as the host country, was able to allocate all of the starting places and that we were thus able to raise the outstanding sum of more than CHF 1.5 million. This means we were able to exceed our goal by quite a bit," says André Krause, CEO of Sunrise, enthusiastically.

A total of 540 people from all over Liberty Global, as well as partners and others, took part in the "The Big Ride ". 200 Sunrise employees also took part in the sporting challenge. Participants could cycle on one or two days (60 to 170km a day), complete a half marathon or marathon on the second day, or combine two sports in a duathlon. Also taking part again this year was Mike Fries, CEO of Liberty Global.

This year, the companies in the Liberty Global family have donated £1.3 million (over CHF 1.5 million) to participate in the "The Big Ride ". The fundraising will continue until September 30, 2022.

“I was delighted to be in Switzerland this year for our biggest ‘Big Ride’ to date. A huge thanks to our headline sponsor Sunrise UPC and CEO André Krause who made the event possible. Sunrise’s support was invaluable, from scouting out some beautiful routes for our runners and riders as well as bringing over 200 participants to take part. It is events like the Big Ride, which enable Street Child to respond immediately to emergencies, such as the recent earthquake in Afghanistan where we have an urgent humanitarian response, handing out hundreds of emergency packs to households in the worst affected regions”, says Tom Dannatt, Street Child CEO and Founder.


Sustainable success

Participating in the Big Ride is a challenge. But those who take on the challenge help improve the lives of children and their families who live in some of the most difficult regions of the world. Each year, the event raises a tremendous amount of money to help children and communities in sub-Saharan Africa and Asia. Since 2008, Street Child has helped more than 706,887children go to school and learn, and helped 82,387 families start businesses so they can afford the long-term cost of their children's education - and that wouldn't have been possible without the support of Big Ride participants.


Media Relations
Phone: 0800 333 000
Outside Switzerland: +41 58 777 76 66

End of Media Release

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