TCL Multimedia Technology Holdings Limited
TCL Multimedia Obtained Brand Authorization of Onkyo – New Entry to Smart AV Market to Empower Future Growth
To: Business Editors TCL Multimedia Obtained Brand Authorization of Onkyo (11 April 2018, Hong Kong) TCL Multimedia Technology Holdings Limited (“TCL Multimedia”, HKSE stock code: 01070) announced that TCL Multimedia obtained brand authorization of Onkyo Corporation (“Onkyo”), to explore the smart AV market. Pursuant to the agreement, TCL Multimedia will be given the exclusive global usage rights (except Japan) of the “ONKYO” trademark (subject to certain exceptions), to develop, manufacture, and sell a variety of AV products such as headphones, small speakers, and TV speakers including standalone soundbars for TVs. In addition, TCL Multimedia will apply its proprietary artificial intelligence (AI) technology to develop innovative high-end smart AV products that offer added-value to customers. The partnership aligns with TCL Multimedia’s TV product strategy to create exceptional visual-audio and home entertainment experience for customers and marks the first step for its entry to the smart AV market segment. Onkyo is one of the global leaders in the audio equipment industry. Its products are highly commended by consumers around the world. TCL Multimedia will integrate the strengths and resources of the two parties, and make use of TCL Multimedia’s global channel resources as well as solid technology advantages to achieve synergistic benefits. As AI technology advances, TCL Multimedia is making a strategic planning for the amalgamation of AI technology in its product applications so as to further raise its overall competitiveness. As the premier brand of audio products in Japan, Onkyo is dedicated to providing incomparable functionality and immersive audio entertainment experiences. Armed with a multitude of innovative technologies, Onkyo’s products have won various industry awards. In 2015, Onkyo acquired Pioneer’s home audiovisual and headphone businesses, further optimising its product mix. -End- About TCL Multimedia About Onkyo Document: http://n.eqs.com/c/fncls.ssp?u=PUWVPRXUWJ Document title: TCL Multimedia Obtained Brand Authorization of Onkyo – New Entry to Smart AV Market to Empower Future Growth
11/04/2018 Dissemination of a Marketing Press Release, transmitted by EQS Group. |