SPORTTOTAL AG
SPORTTOTAL AG: renewal of the marketing agreement for the ADAC TOTAL 24h race at the Nürburgring
DGAP-News: SPORTTOTAL AG
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Corporate News SPORTTOTAL AG: renewal of the marketing agreement for the ADAC TOTAL 24h race at the Nürburgring – Agreement renewed until 2021 and option to extend through to 2023 – Moving image and promotional marketing remain under SPORTTOTAL’s direction – Legendary race in the “Green Hell” from May 21 to 24, 2020 Cologne, October 9, 2019. SPORTTOTAL LIVE GmbH, a wholly-owned subsidiary of SPORTTOTAL AG, is set to remain the marketer of the ADAC TOTAL 24h race at the Nürburgring. The agreement with ADAC Nordrhein as the organizer has been extended until 2021. An option for further renewal until 2023 has also been included. SPORTTOTAL LIVE GmbH that has made a significant contribution to the revenue and the result of the LIVE business line in recent years (segment sales: EUR34 million; segment EBIT: EUR1 million) will remain in possession of the moving image and promotional marketing rights for the race and will produce and sell the TV images. The media group RTL and broadcaster NITRO are once again the media partners for the race in the “Green Hell” from May 21 to 24, 2020. Planning reliability for high-quality marketing Long-standing success story ongoing
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new “sporttotal.tv” platform. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience. For more information: www.sporttotal.com
Investor Relations
09.10.2019 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English |
Company: | SPORTTOTAL AG |
Am Coloneum 2 | |
50829 Köln | |
Germany | |
Phone: | +49 (0)221 7 88 77 0 |
Fax: | +49 (0)221 7 88 77 199 |
E-mail: | info@sporttotal.com |
Internet: | www.sporttotal.com |
ISIN: | DE000A1EMG56 |
WKN: | A1EMG5 |
Listed: | Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Stuttgart, Tradegate Exchange |
EQS News ID: | 887107 |
End of News | DGAP News Service |