Homes & Holiday AG

  • WKN: A2GS5M
  • ISIN: DE000A2GS5M9
  • Land: Deutschland

Nachricht vom 25.02.2019 | 11:48


DGAP-News: Homes & Holiday AG / Key word(s): Study/Market Report

25.02.2019 / 11:48
The issuer is solely responsible for the content of this announcement.


Market study forecasts growth rates of around six percent per year.


The STI Center for Real Estate Studies (CRES) investigated the real estate market in Mallorca for the fifth time in a row. The only independent market study for Mallorcan real estate was once again commissioned by the real estate agency Porta Mallorquina Real Estate. In total, around 4,900 online advertisements from the island's top five brokers were analysed with regard to location, pricing and amenities. (market study download:

Mallorca 2022

According to calculations by academics at CRES, the price increases of recent years are indicative of a longer-term trend. They assume that real estate prices will continue to rise over the next three years: "If the market environment remains positive, growth rates can range about 6% per year by 2022." is how the study's leader Prof. Marco Wölfle summarises the findings.

Porta Mallorquina Real Estate's Managing Director Ralf Spielvogel shares this assessment: "Holiday properties with good amenities in prominent locations still have good potential for value appreciation."

2019 price level

The average price per square metre for holiday properties in Mallorca is currently about EUR 5,400, around 8% higher than in the previous year. The most expensive region remains the southwest, with an average value of around EUR 7,200/m². Buyers pay less than half of this at the centre of the island, the only region with average prices below EUR 3,500/m².

In terms of price, the north coast is generally well over EUR 4,000/m², on average. The southern region has opened up in terms of pricing, and with just under EUR 4,400/m², is only just below the level in the southeast, which has remained relatively stable at EUR 4,530/m². In the Palma region, there are hardly any differences between the city and the surrounding area; properties in either spot with good amenities cost around EUR 6,000/m², on average.

Double-digit price increases in the south and southwest

Compared to the previous year, the south and the southwest recorded the highest price jumps, with the study identifying an increase of 20% and 16%. Moderate increases of up to 4% were recorded for the other regions, while the average level in area surrounding Palma and the southeast has even fallen slightly. However, according to the study, this should not be overestimated, since prices in these regions have increased disproportionately in recent years. As a result, it is more likely that we will experience a sideways movement in 2019.

Pool and view decide the price

Majorca holiday properties have above-average amenities. Each seventh advertisement falls within the luxury segment, while, all in all, upscale or luxury properties make up almost a half of the market. The academics were only able to assign 14% of the holiday real estate to the "basic" category.

On average, a pool adds up to a fifth on the value of a property and is usually a sign for an upper-class property. If a luxury real estate has a corresponding high-end pool, this premium can increase the price to a good 40%.

A sea view has a similar effect, according to market study. Around 15% surcharge is due for the sought-after view of the Mediterranean, and if the property is in the first line of development, it is on average about one-third more expensive. In the south, southwest and also in the northwest, properties in the first line of development cost between 40% and 60% more than average prices for properties without a view.

Porta Mallorquina Real Estate's Managing Director Ralf Spielvogel explains the sizeable sea-side surcharge in the southern region with the high number of newly built properties in the first line between Son Veri Nou, Sa Torre and Bahia Grande within the last 15 years. Especially foreign buyers are seeking for houses directly at the sea and the properties are high-end fitted. In the 2nd or 3rd line you can find a typical range of Majorcan middle-class buildings, what explains the price differences between these used properties and the luxury new built ones in the first sea-line.

One in three new buildings in the southwest

The age of the holiday properties on offer has an island-wide impact on the real estate price: a new building is, on average, a good third more expensive than an existing property.

Most new buildings are located in the most densely populated region, the southwest. One in three holiday homes area found there, and just under 40% of new properties are also available in the sought-after region between Port d'Andratx and Portals Nous. New construction on the island also focuses on the hinterland of Palma and the southeast.

Investors should prioritise location

Overall, the Center for Real Estate Studies continues to rate Majorca as a triple-A location for holiday real estate. "While regular terrorist reports have made their way into the public eye and the oppressive fate of the refugees has had a dominant position, Mallorca appears to be a haven of stability among tourist destinations," the study says. Despite the recent failures of Air Berlin in 2018 and Germania in early 2019, no other island can be reached as often and as quickly from Europe by plane as the largest Balearic island. According to the study, the visitors can expect an "ideal mixture of sandy beaches and panoramic landscapes" on the island.

These factors, combined with year-round infrastructure, make Mallorca one of the most popular holiday destinations in Europe, and an interesting destination for real estate investors. Now, not only the "emotional" returns play a role in buying property on Mallorca: increasingly solid financial reasons do, too. The regulation of the awarding of licences for holiday lets and the introduction of the "Ecotasa" tourist tax should be viewed as positive in this regard. They show that politicians are interested in preserving these values, which also provides security for foreign investors.

Download the 2019 market study

The 2019 real estate market study can be downloaded for free from Porta Mallorquina Real Estate's website.

About Porta Mallorquina and Homes & Holiday

Porta Mallorquina Real Estate S. L. was founded in 2005 in Artà, Mallorca by Joachim Semrau. Today Porta Mallorquina Real Estate is a subsidiary of the stock market listed Homes & Holiday AG, Munich. Together with its sister company Porta Holiday, Porta Mallorquina is the first island-wide real estate company to offer one-stop shopping, long-term rentals and holiday rentals.

With ten locations in Mallorca and a portfolio of more than 1,500 properties, Porta Mallorquina is one of the largest real estate agents on the island. The multi-language real estate website is one of the leading real estate websites for Mallorca properties. In Mallorca, Porta Mallorquina gives franchise licences to independent real estate entrepreneurs.

More information: and

Press contact:
Homes & Holiday AG
Porta Mondial AG / Porta Mallorquina Real Estate S.L.U./ Porta Holiday
Ludwigstraße 8
80539 München
Spokewoman: Ulrike Eschenbecher
fon +49 (0) 171 / 753 26 10

25.02.2019 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
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