KINGHERO AG
KINGHERO AG: ‘Auvadis’ New Women’s Premium collection Launch
KINGHERO AG / Key word(s): Product Launch 26.10.2011 / 08:49 --------------------------------------------------------------------- Munich, 26 October 2011. KINGHERO AG, the German holding company of a fast-growing Chinese fashion company, launches the new premium collection - 'Auvadis', elegant designs made with SWAROVSKI ELEMENTS. SWAROVSKI ELEMENTS is the premium brand for finest crystal elements manufactured by Swarovski. These precious ingredients can be recognized through the 'MADE WITH SWAROVSKI ELEMENTS' quality signature, which serves as a certificate of authenticity. It marks products that are made with genuine SWAROVSKI ELEMENTS. The 'Auvadis' premium collection made with SWAROVSKI ELEMENTS will be launched in November 2011 in scope of the Autumn/Winter collection 2011/12 in the Chinese market - in a first step only in own flagship stores and selected stores of KINGHERO's distributors. The premium women's collection 'Auvadis' combines current fashion trends with excellent quality and is intended for the target group of well-earning, successful and fashionable women aged 28 to 45 years. 'Being positioned in the premium segment, we see strong demand for the 'Auvadis' premium collection 'MADE WITH SWAROVSKI ELEMENTS' in the Chinese market,' states Xiuming HE, the Chief Designer and the responsible person for market research of KINGHERO AG. About KINGHERO AG KINGHERO AG is the German Holding Company of the KINGHERO Group of companies, mainly active in the Peoples Republic of China (PRC). The Group is a strongly growing apparel manufacturer and designer, featuring a leading Chinese fashion brand for the strongly growing urban middle class in China. The key to the Company's success is a high fashion degree with a European 'touch and feel' as well as an upscale quality. The high speed of the design and marketing of new collections ensures a fit to the changing demands of the growing urban middle class in China. Being in this business for more than 25 years, the group and its more than 1,000 employees produce attire for all seasons under the KINGHERO brand. The product portfolio includes suits, jackets, shirts, pants and sweaters for men and women and is divided into a business casual range and a general casual range. For further information please contact: Kirchhoff Consult AG Verena Rauch Tel.: +49 (0) 40 60 91 86 34 verena.rauch@kirchhoff.de KINGHERO AG Gustav-Heinemann-Ring 44 81739 München Tel.: +49 (0)89 67 34 68 84 xiaoping.zhao-moll@kinghero.de Disclaimer This document is not an offer of securities for sale or a solicitation of an offer to purchase securities in the United States. The shares of KINGHERO AG (the 'Shares') have not been registered under the U.S. Securities Act of 1933, as amended (the 'Securities Act') and may not be offered or sold in the United States unless registered under the Securities Act or pursuant to an exemption from such registration. There will be no public offering of the Shares in the United States and the Shares will not be registered under the Securities Act. This document is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as 'relevant persons'). The Shares are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents. End of Corporate News --------------------------------------------------------------------- 26.10.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: KINGHERO AG Gustav-Heinemann-Ring 44 81739 München Germany Phone: 089 - 6734 6884 Fax: 089 - 6734 6887 E-mail: contact@kinghero.de Internet: www.kinghero.de ISIN: DE000A0XFMW8 WKN: A0XFMW Listed: Freiverkehr in Düsseldorf, Hamburg, Stuttgart; Open Market (Entry Standard) in Frankfurt End of News DGAP News-Service --------------------------------------------------------------------- 143503 26.10.2011
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