gamigo AG
gamigo AG: Mediakraft becomes part of the gamigo Group
DGAP-News: gamigo AG / Key word(s): Miscellaneous Corporate News Mediakraft becomes part of the gamigo Group Influencer marketers for online games and online video join forces Hamburg, 6 July 2017. gamigo AG today announced that it has taken over online video pioneer Mediakraft. As a strategic investor, the gamigo Group has acquired 100% of the shares of Mediakraft Networks GmbH from the previous venture capital shareholders, who have accompanied the company’s development since 2012. With the strategic acquisition of Mediakraft, gamigo AG is massively expanding its B2B business. It will immediately open up extensive additional growth prospects in social media and influencer marketing for its advertising unit. Mediakraft Networks GmbH was founded in 2011 and has grown successfully and dynamically in Germany, Poland and Turkey with online video content production and influencer marketing. Over the past months, Mediakraft has expanded its focus in the direction of B2B solutions. Mediakraft is therefore the perfect complement to gamigo’s B2B business and its own adspree media GmbH unit (previously SevenGames Network). As a 360-degree online marketing agency, adspree helps games publishers market their games and attract users. In addition to the classic performance marketing channels, its portfolio includes TV campaigns and an international portfolio of gaming portals. In 2016, adspree expanded its portfolio to include influencer marketing, and it now enables advertising customers to address gamers with performance-oriented influencer campaigns. The takeover of Mediakraft will strengthen gamigo’s platform strategy and promote profitable growth through a combination of a high-quality games portfolio, technical solutions and diverse marketing channels. “Mediakraft fits perfectly with adspree, since both companies represent the persuasiveness of influencer marketing, and they complement each other’s strengths in the games segment and other verticals very well. Close cooperation in marketing, content production and campaign delivery will enable us to offer our advertising customers even better service in the future so that we can grown even faster in this dynamic market,” said Oliver Gediehn, CEO of adspree media. The gamigo Group, which is based in Hamburg, plans for Mediakraft to continue operating as an independent subsidiary in the Group. “We are delighted to have found the best partners in gamigo and adspree media for implementing our new long-term strategy,” said Constantin Stammen, managing director of Mediakraft Networks GmbH. “Online games and online video are the media most intensively used by the younger generation, which harbors tremendous marketing potential. Considering the internationalization success of both gamigo and Mediakraft, this alliance promises great potential for value growth with the prospect of creating a European champion.”
About adspree media GmbH – Marketing online video and developing influencer campaigns – Advising companies on strategies for YouTube and social media – Video production and commissioned productions – Managing and promoting online video artists Videos in the network reach an average of 1.8 million viewers daily, with around 600 million hits each month. Press contact
06.07.2017 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English |
Company: | gamigo AG |
Behringstr. 16b | |
22765 Hamburg | |
Germany | |
Phone: | +49 (0)40-411 885-0 |
Fax: | +49 (0)40-411 885-255 |
E-mail: | info@gamigo.com |
Internet: | www.gamigo.com |
ISIN: | DE000A1TNJY0 |
WKN: | A1TNJY |
Listed: | Regulated Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, Tradegate Exchange; Open Market in Frankfurt |
End of News | DGAP News Service |