Auto1 Group SE

  • WKN: A2LQ88
  • ISIN: DE000A2LQ884
  • Land: Deutschland

Nachricht vom 04.06.2021 | 11:15

AUTO1 Group SE: Ready for kick-off: Autohero becomes new main sponsor of Hertha BSC

DGAP-News: AUTO1 Group SE / Key word(s): Agreement
04.06.2021 / 11:15
The issuer is solely responsible for the content of this announcement.



Ready for kick-off: Autohero becomes new main sponsor of Hertha BSC

Autohero, the online shop for used cars, becomes the new main sponsor of Hertha BSC. The Berlin-based digital company's partnership with the German capital club will start in summer 2021 and will be concluded for at least two years.

Berlin, June 4, 2021 - Prior to kick-off of the new 2021/22 Bundesliga soccer season, Hertha BSC's new main sponsor has been confirmed to be Autohero. In the future, the emblem of the Berlin online store will be displayed prominently on the chest of the Herthaner, and further comprehensive advertising measures are planned in the club environment. Another focus of the collaboration will also be the joint approach to Berlin's soccer fans, both online and live on site during Hertha BSC's home games.

For the e-commerce company from Berlin, today's announcement of the cooperation with the "Alte Dame," which officially starts on July 1, 2021, marks the next major milestone in the company's still young history. It is Autohero's first involvement in German soccer, succeeding the recently announced series partnership with DTM, Europe's leading racing series, for 2021.

"We are proud to have a strong partner by our side with the capital club of Hertha BSC. With Autohero, the innovative online store for used cars, we have big plans, just like Hertha BSC, and look forward to co-writing our Berlin success story from now on," said Christian Bertermann, Co-Founder & CEO AUTO1 Group SE. Hamza Saber, Managing Director Autohero & SVP Northern Europe AUTO1 Group SE adds: "We are convinced that online car buying offers by far the best buying experience and represents the future. With Hertha BSC as our partner, together we inspire new ways to buy cars and create touch points with our Autohero brand in the large soccer fan community." Sören Lange, SVP Product & Marketing wraps up the partnership, "We are proud to cooperate with Hertha BSC, a traditional brand of the Bundesliga. With our presence on the jerseys, the boards and through a wide range of joint promotions in the club environment, we can further increase awareness of Autohero among the 45 million soccer enthusiasts as the most innovative way to buy a car."

"We have had many intense talks in the past weeks in the acquisition process for the new main sponsor. With Autohero, the innovative online store for used cars, we have found a partner that is an exceptionally good fit for Hertha BSC. Autohero is revolutionizing the used car market, is clearly on a growth course, is based in Berlin and is therefore a perfect fit for our ambitions. We are very much looking forward to the new partnership. At this point, I would like to expressly thank our previous main partner Homeday for the successful cooperation, which will continue in June," says Carsten Schmidt, CEO of Hertha BSC.

For more information, visit

Social Media:

About Autohero
Autohero GmbH is a brand of AUTO1 Group Operations SE and enables its customers to buy used cars conveniently, safely and individually. The company consistently offers its vehicles for sale with the Autohero quality standard. Buyers also benefit from Germany-wide delivery of the vehicle either to a nearby showroom or directly to their doorstep. Beside 21 days money back warranty, the vehicles have a year warranty.

Press contact
Autohero GmbH
Bergmannstrasse 72
10961 Berlin
Jana Imme

Autohero & Hertha BSC

Paula Schmidt
Team Lead PR Consumer PR Manager
+49 30 2016 3870 21 +49 160 7840 815

04.06.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at

show this

Event im Fokus

Termine 2021

10. Juni 2021:Fachkonferenz Immobilien

14./15. Juli 2021: Fachkonferenzen Beteiligungsgesellschaften & Consumer/Leisure

13./14. Oktober 2021: Fachkonferenzen Finanzdienstleistungen/Technologie

10./11. November 2021: Fachkonferenzen Software/IT & Branchenmix

„Je nach aktueller Covid-19 Situation und den bestehenden Vorschriften für Versammlungen entscheidet sich ca. 5 Wochen vor dem Termin, in welcher Form die Konferenzen stattfinden.“


Kaufen: Vectron Systems AG legt verstärkt Fokus auf Digitalgeschäft

Nachdem die Vectron Systems AG bislang insbesondere Kassensysteme verkauft hat, wird nun das Digitalgeschäft stärker in den Fokus rücken. Damit sollen die wiederkehrenden Einnahmen und die Wertschöpfung je Kunde deutlich erhöht werden. Über Cloud-Module können die Kunden nun mehrere digitale Services, die sie sonst über viele Einzelverträge abdecken, direkt mit dem Erwerb der Vectron-Kassen über den Fachhandel dazubuchen. Wir haben die Vectron Systems AG im Rahmen eines DCF-Modells bewertet und ein Kursziel in Höhe von 21,15 € ermittelt und vergeben das Rating KAUFEN.

Aktueller Webcast

fashionette AG

Earnings Call Q1 2021

17. Juni 2021

Aktuelle Research-Studie

EQS Group AG

Original-Research: EQS Group AG (von GSC Research GmbH): Kaufen

18. Juni 2021