Landsea Green Properties Co., Ltd
Acquired 1150 Properties in Arizona, Landsea Homes Taps the Market Potential and Accelerates Expansion
【Press release】 Acquired 1150 Properties in Arizona, Through the acquisition, Landsea not only optimizes the product portfolio in the U.S. market, but also further improves its business structure, expands the U.S. business scope, ranking among the top 15 homebuilders in Arizona, thus contributing to the Group’s performance development in the U.S. market. With Insights into the Regional Development Potential, Landsea Identifies U.S. Market Trends Arizona boasts large technology companies and fast-growing manufacturing companies, ranking fourth in the U.S. in terms of economic growth. Its state capital Phoenix has maintained a strong growth rate of 6% in the real estate market in the past decade. With the development of high-tech enterprises, manufacturing industry and the rise of the Millennial generation, the demand for employment and housing in Arizona will steadily increase in the next two years. With a forward-looking insight, Landsea Homes made its first business attempt into Arizona in 2018 to acquire the Chandler Sonora Crossing project. By acquiring 90 single-family homesites in Harvest Queen Creek, Phoenix’s second largest community, Landsea Homes has further expanded into the rigid demand market in Arizona. Model home construction and pre-sales will start in early 2020, and the first closings are anticipated later that year. Aligning Pinnacle West Homes with Landsea Homes will bring together the expertise of both sides in the residential construction, comprehensively enhance the maturity of construction operation and professional team building, and deliver best-in-class residential properties for the dynamic and growing Phoenix with innovation. Optimize Product Structure, Landsea Steadily Expands U.S. Green Operations With its localization strategy and mature green industry chain, the brand awareness of Landsea Homes has steadily improved in the U.S., and this brand won the Eliant Award 2018 – Purchase Experience Award. Its mid to high-end residential projects were recognized by the U.S. homebuilders. For example, the Vale project won the ” Excellence in Home Building Awards ” awarded by BIA Bay Area, and Lido Villas project won two awards of Gold Nugget Merit Awards. Landsea Homes has achieved excellent market performance and good reputation in the U.S. market. While the mid to high-end residential market is developing steadily and maturely, Landsea also reviews the situation and improves its business structure, and turn its attention to the market with better growth and more stability. In the past two years, Landsea Homes has been deeply engaged in Arizona’s market, focusing on the company’s assets and the optimization of business structure, which effectively balance the company’s product portfolio. At the same time, the deep engagement in Arizona also enabled Landsea to complete the strategic layout of the five major metropolitan areas in the U.S. In the future, Landsea Homes will continue to implement localization and asset transformation strategy, insist on product differentiation, and it will enhance its competitiveness in the international real estate market with international perspective, first-class technology and management capabilities. ~ The End ~ About Landsea Green Group Co., Ltd. Landsea Green Group Co., Ltd. (Stock Code: 0106.HK) has been one of the Top 100 Chinese Real Estate Enterprises in China for nine consecutive years. It is a leading property development operator and green life service provider in China. Landsea has been implementing a green product-centered and differentiated development strategy since 2004. The company’s business network covers all major economic regions of China as well as the first-tier cities in the United States. This press release is issued by PRChina Limited on behalf of Landsea Green Group Co., Ltd. Investor and Media Enquiries: PRChina Limited
Document: http://n.eqs.com/c/fncls.ssp?u=EVBCDEVHQH Document title: Acquired 1150 Properties in Arizona, Landsea Homes Taps the Market Potential and Accelerates Expansion
18/07/2019 Dissemination of a Marketing Press Release, transmitted by EQS Group. |