Terry Ham Joins Silverback Media as President and Chief Operating Officer

SILVERBACK MEDIA plc. / Change of Personnel

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Terry Ham Joins Silverback Media as President and Chief Operating Officer

Silverback Media Plc (London: SBMP) (Frankfurt: SVD), the global mobile
marketing agency, is pleased to announce that Terry Ham has joined the
senior management team of the Company. Although not a director of
Silverback, Mr. Ham was appointed President and Chief Operating Officer as
of 5 November 2007.

Mr. Ham comes to Silverback Media with over 20 years of experience in the
technology sector with an outstanding track record in the internet space,
e-commerce and digital marketing sectors. He was the founder of C3 Online
Marketing Inc. ('C3'), acquired by True North Corporation ('True North') in
2006. C3 was a provider of online solutions for marketers designed to
attract and retain online relationships. Most recently, Mr. Ham was the
Chief Operating Officer of True North where he was responsible for
integrating numerous business units, creating a single sales force selling
an integrated online marketing product line, and re-branding True North.

Prior to founding C3, Mr. Ham was the Chief Business Development Officer at
BCE Emergis Inc. ('BCE Emergis') where he crafted significant customer
agreements and helped to define BCE Emergis’s strategies for mergers,
acquisitions, partnerships and alliances to accelerate its profitable and
strategic growth. Mr. Ham has held several other senior management
positions with BCE Emergis, including President of BCE Emergis (U.S.),
where he led BCE Emergis’s launch into the US e-commerce marketplace
generating outstanding new revenue in the first year. Before joining BCE
Emergis, Mr. Ham was President and Chief Executive Officer of Newstar
Technologies Inc. ('Newstar') where he guided the transition of Newstar’s
business model from traditional facilities management services to
e-commerce software and transaction processing. His successful execution of
this strategy led to partnerships with industry leaders, including
Microsoft and Price Waterhouse, and eventually to the acquisition of
Newstar by BCE Emergis.

Martin Doane, Chief Executive Officer of Silverback Media Plc, commented,
'We are delighted to have Terry join the senior management team at
Silverback Media. Terry is a strategic thinker with considerable experience
in the digital marketing and technology space sectors. His experience will
be invaluable in the execution of Silverback Media’s growth plan, the
development of new business, and in the strategic direction of the
Company.'

Concurrent with the appointment of Mr. Ham, Silverback Media announces that
Martin Doane has stepped down as President of Silverback Media, and Paul
Heney has relinquished his position as Chief Operating Officer to assume
the position as Executive Vice President of Corporate Development. Mr.
Doane and Mr. Heney will remain in their positions as Chief Executive
Officer and General Counsel, respectively.


The Directors of Silverback Media Plc accept responsibility for this
announcement.

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For additional information please contact: 


Silverback Media Plc
Martin J. Doane, President and CEO
Toronto Office
Phone: +1 -416 -366 -6691
Email: m.doane@silverback-media.com

Atlantic Law LLP
Matthew Thompson
Tel: +44 -20 7616 2888
Email: matthew.thompson@atlantic-law.com

Press Contact
Conduit PR Ltd 
Jos Simson/Christian Taylor-Wilkinson
Tel: +44 -20 7429 6666
Email: Jos@conduitpr.com / christian@conduitpr.com


About Silverback Media Plc

Silverback Media Plc is a global mobile marketing advertising agency with
operations in Toronto, Los Angeles, Miami and Paris. Silverback Media is
positioned at the leading edge of the next phase of the evolving
e-marketing sector, and is transforming the personal, portable and
pervasive nature of mobile devices into a revolutionary, potent advertising
and marketing channel. Through its innovative integration of leading edge
technologies and expertise, Silverback Media provides marketers with the
ability to deploy high-performance interactive mobile marketing campaigns
that are fully-integrated and continuous with their online marketing
initiatives in order to cost-effectively acquire and retain customers and
generate brand recognition.

Silverback Media is listed on the Open Market of Deutsche Boerse in
Frankfurt/Main (Symbol: SVD) and the Plus Market in London (Symbol: SBMP).
09.11.2007  Financial News transmitted by DGAP
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