Silverback Media Acquires North American Agency Atlas Telecom Mobile

SILVERBACK MEDIA plc. / Acquisition

Release of a Corporate News, transmitted by DGAP - a company of EquityStory
AG.
The issuer / publisher is solely responsible for the content of this
announcement.
----------------------------------------------------------------------

Silverback Media Plc
('Silverback Media' or 'the Company')

Silverback Media Acquires North American Agency Atlas Telecom Mobile

Silverback Media Plc (London: SBMP; Frankfurt: SVD) announces that it has
completed the previously-announced acquisition of a majority interest in
Atlas Telecom Mobile Inc. ('Atlas').  Silverback Media intends to merge the
operations of Atlas into its Silverback Wireless North American business
unit ('Silverback Wireless').  Silverback Wireless is a global network of
mobile marketing agencies with operations in Toronto, Montreal, Los
Angeles, Miami and Paris.

The acquisition gives Silverback Media a 51% interest in and an option to
purchase the remaining 49% of Atlas.  Atlas is an established North
American Short Message Service (SMS) / Multimedia Messaging Service (MMS)
carrier and a value-added mobile messaging solutions provider specialising
in SMS/MMS delivery, mobile marketing and interactive applications, mobile
payment solutions and content aggregation. Atlas is headquartered in
Montreal, Quebec and additionally has substantial operations in the
southern United States. Atlas reported turnover of CDN$3.9 million for the
6-month period ending June 30, 2007..
 
The acquisition was structured as a share subscription for newly issued
treasury shares of Atlas representing a 51% voting interest for aggregate
subscription proceeds of CDN$1.7 million. Approximately CDN$1.1 million is
attributable to goodwill. Details of the transaction are as follows:

(a) As consideration, Silverback Media has (i) paid a cash amount of
CDN$850,000, (ii) delivered CDN$500,000 worth of Silverback Media Plc
ordinary shares valued at a price of €0.30 per share, and (iii) delivered
to Atlas an interest free promissory note in the amount of CDN$350,000, due
and payable on October 31, 2007.

(b) CDN$1,000,000 of the consideration was applied to eliminate the related
party debts of Atlas.

(c) Silverback Media has the option to purchase all of the remaining shares
of Atlas at an exercise price equal to two times 49% of the gross revenue
of Atlas in the 12-month period ending the month prior to delivery of the
notice of exercise. The option has a term of 36 months from the closing
date.

If Silverback Media does not exercise the option to purchase the remaining
49% of Atlas within the 36-month period, the party holding the 49% interest
in Atlas will have the option, for the following 12-month period, to
repurchase the 51% interest in Atlas acquired by Silverback Media in the
current transaction.  The exercise price of the repurchase option is the
sum of (i) CDN$1.7 million, plus (ii) the amount of any additional working
capital provided by Silverback Media after the close of the current
transaction, plus (iii) an option premium of 8% per annum on these amounts.

(d) In the event that the 10-day average trading price of Silverback Media
ordinary shares immediately preceding the one-year anniversary of the
closing date is less than €0.30 per share, the holders of the Silverback
Media ordinary shares received as part of Silverback Media’s acquisition of
Atlas have the right to sell their shares back to Silverback Media at a
price of €0.30 per share.

Martin Doane, CEO of Silverback Media, commented, 'This acquisition
significantly accelerates the North American expansion of Silverback
Wireless and solidifies our position as an established global mobile
marketing network. Atlas' key alliances with 81 major wireless carriers in
20 countries and its worldwide network will enhance Silverback Media’s
ability to provide its customers with products and services on a global
scale. Our combined list of clients now includes major brands from around
the world, representing a diverse range of industries. Atlas brings
creative mobile solutions that have little overlap with those currently
provided by Silverback Wireless, and will contribute to positioning the
Company at the forefront of product and service innovation. The team at
Atlas is experienced and visionary, and Silverback Media welcomes them to
our global management team.'


The Directors of Silverback Media Plc accept responsibility for this
announcement.

- ends -

For additional information please contact: 


Silverback Media Plc
Martin J. Doane, President and CEO    
Toronto Office
Phone: +1 -416 -366 -6691    
Email: m.doane@silverback-media.com

Atlantic Law LLP
Matthew Thompson
Tel: +44 -20 7616 2888
Email: matthew.thompson@atlantic-law.com

Press Contact
Conduit PR Ltd 
Jos Simson/Christian Taylor-Wilkinson
Tel: +44 -20 7429 6666
Email: Jos@conduitpr.com / christian@conduitpr.com

PvF Investor Relations
Joerg G.H. Peters
Frankfurt/Main Office
Phone: +49 -69 -9 77 88 -710
Email: joerg.peters@pvf.de


About Silverback Media Plc

Silverback Media Plc is a global mobile marketing advertising agency with
operations in Toronto, Los Angeles, Miami, New York and Paris. Silverback
Media is positioned at the leading edge of the next phase of the evolving
e-marketing sector, and is transforming the personal, portable and
pervasive nature of mobile devices into a revolutionary, potent advertising
and marketing channel. Through its innovative integration of leading edge
technologies and expertise, Silverback Media provides marketers with the
ability to deploy high-performance interactive mobile marketing campaigns
that are fully-integrated and continuous with their online marketing
initiatives in order to cost-effectively acquire and retain customers and
generate brand recognition.

Silverback Media is listed on the Open Market of Deutsche Boerse in
Frankfurt/Main
(Symbol: SVD) and the Plus Market in London (Symbol: SBMP).

For more information on Silverback Wireless, please go to
www.silverbackwireless.com.
For more information on Atlas Telecom Mobile, please go to
http://www.atlastelecommobile.com/.
24.09.2007  Financial News transmitted by DGAP
----------------------------------------------------------------------