Shanda Games Establishes Joint Venture With China Network Television

Shanda Games Limited / 

09.09.2010 04:42
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SHANGHAI, China, Sept. 8, 2010 (GLOBE NEWSWIRE) -- Shanda Games Limited
('Shanda Games', or the 'Company') (Nasdaq:GAME), a leading online game
developer, operator and publisher in China, and China Network Television
('CNTV'), a national online broadcaster, today announced a strategic
partnership to form a joint venture company ('the Joint Venture') to establish
an online game video channel, as well as to engage in other related businesses
such as online game operation. 

CNTV is a global, multi-lingual and multi-terminal online broadcasting platform
that offers interactive audiovisual services to users. The Joint Venture will
operate a new, interactive game media platform that will leverage the superior
capabilities of CNTV and Shanda Games, such as an integrated media platform,
multiple marketing channels, technology and game operating expertise.
Additionally, the Joint Venture will develop and offer innovative game products
through CNTV's full-featured media channels, which integrate both traditional
and new media, and enhance online game user experience. 

Mr. Wen-bin Wang, General Manager of China Network Television, said, 'This
Joint Venture advances CNTV's development strategy by leveraging Shanda Games'
superior online game operation capabilities and deep understanding of the
market in a way that will strengthen the competitiveness of both companies.' 

Mr. Alan Tan, Chairman and CEO of Shanda Games, commented, 'We believe that
online video is becoming an important channel for all game users to gather
information and experience game content. Shanda Games strives to remain at the
forefront of innovation as it shapes the industry's future. I believe that the
Joint Venture will create more possibilities for industry partnerships and will
bring new ideas and creativity to the China online game industry's future
development. We believe that this partnership can be a model for strategic
cooperation within the industry, and we will make a determined effort to
maximize the value of the Joint Venture to make that model a reality.' 

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are
made under the 'safe harbor' provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements in this announcement that are not
historical facts, including but not limited to statements regarding the ability
of the Joint Venture to establish an interactive game media platform, to offer
innovative online game products and to enhance online game ecosystems and the
effectiveness of online video to promote the Company's online game content,
represent only the Company's current expectations, assumptions, estimates and
projections and are forward-looking statements. These forward-looking
statements involve various risks and uncertainties. Important risks and
uncertainties that could cause the Company's actual results to be materially
different from expectations include but are not limited to the risk that the
Company does not recognize the expected benefits or synergies from the Joint
Venture as well as the risks set forth in the Company's filings with the U.S.
Securities and Exchange Commission, including the Company's annual report on
form 20-F. The Company does not undertake any obligation to update any
forward-looking statement, except as required under applicable law. 

About Shanda Games

Shanda Games Limited (Nasdaq:GAME) is a leading online game developer, operator
and publisher in China. Shanda Games offers a diversified game portfolio, which
includes some of the most popular massively multiplayer online role-playing
games (MMORPGs) and advanced casual games in China, targeting a large and
diverse community of users. Shanda Games manages and operates online games that
are developed in-house, co-developed with world-leading game developers,
acquired through investments or licensed from third parties. For more
information about Shanda Games, please visit http://www.ShandaGames.com. 

About China Network Television

China Network Television (CNTV) provides users with a global, multilingual and
multi-terminal public webcast service platform. It offers interactive
audiovisual services, integrating features of internet-based operations with
those of traditional television programming.  CNTV has committed itself to
providing audiences worldwide with user-friendly, highly-efficient,
'full-featured' webcast services. These include live video, VOD, file upload,
search and videocast services that will make CNTV into a popular online video
platform for public information and entertainment. CNTV was officially launched
on December 28, 2009. For more information, please visit
http://english.cntv.cn/01/index.shtml. 
 

CONTACT:  Shanda Games Limited
          (Shanghai)
          Ellen Chiu, Investor Relations Director
          Maggie Zhou, Investor Relations Manager
          +86-21-5050-4740 
          IR@ShandaGames.com

          Taylor Rafferty
          (China)
          Savoy Lee, Director 
            +852-2167-2005
            savoy.lee@taylor-rafferty.com
          (U.S.A.)
          Alan Oshiki, Managing Director
            +1-212-232-2354
            alan.oshiki@taylor-rafferty.com

News Source: NASDAQ OMX



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Language:     English
Company:      Shanda Games Limited
              
               
              United States
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         US81941U1051
WKN:          
 
End of Announcement                             DGAP News-Service
 
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