Sberbank's Website Rated Most Effective Russian Corporate Website by Bowen Craggs & Co

Sberbank's Website Rated Most Effective Russian Corporate Website by Bowen Craggs & Co

April 26, 2012, Moscow - Sberbank ranked first among Russian companies in FT Bowen Craggs Index of Corporate Website Effectiveness compiled by Bowen Craggs & Co., a renowned consulting company.

Sberbank's website http://www.sberbank.ru ranked 37^th and outperformed two other Russian companies included in the index - Gazprom (46) and Rosneft (70). Sberbank has significantly improved its website since 2009, when Sberbank climbed only to 60^th position.

'Redesigned English version has become one of the most important innovations on our website,' - said Sberbank VP Yuri Rovensky. 'Now, complete information about Sberbank products and services is available to our English speaking client, and also navigation has improved.'

The index covered 81 largest-cap companies from the United States, Europe and other countries of the world. Index was determined by adding points received by websites following analysis of a number of parameters, including user-friendliness of navigation, visual and text message, effectives of contacts and solving of interaction-related problems through FAQs, etc.

'We have approved a website development concept,' - emphasized Yuri Rovensky. 'Already this year, we will introduce a number of revolutionary improvements. This, first of all, includes interactive and multimedia components.'

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Sberbank of Russia
Alexander Baziyan
HR Department
Tel. +7(495) 957 5721
media@sberbank.ru

Bowen Craggs & Co - an English research and consultancy company that has been evaluating the effectiveness of online communications for already 15 years. Its main scope of research includes corporate websites and social media. Bowen Craggs provides consultancy services in the field of corporate website development to major companies and organization. In different years Bowen Craggs & Co provided consultancy services more than 50 major companies and organizations throughout the world, including BP, Shell, Chevron, Roche, Procter & Gamble, Coca-Cola, Sberbank, Samsung, Nestlé, The World Bank, European Patent Office, The Bank of England and the Central Bank of Nigeria.

Sberbank of Russia is the largest bank in Russia, accounting for about 27% of the aggregate Russian banking assets and employing about 240,000 people. Sberbank's founder and major shareholder is the Bank of Russia holding over 60% of voting shares. The bank's other shareholders comprise more than 245,000 legal entities and individuals. The bank has the largest countrywide branch network with 17 regional head offices and more than 19,000 outlets as well as subsidiary banks in Kazakhstan, Ukraine and Belarus, a branch in India, and representative offices in Germany and China.

The bank holds the general banking license No.1481 issued by the Bank of Russia.
The official website is www.sberbank.ru