PANDORA APPOINTS NEW PRESIDENT FOR ITS OPERATIONS IN AUSTRALIA AND NEW ZEALAND

Pandora A/S 

22.05.2012 08:00
---------------------------------------------------------------------------

PANDORA A/S today announced the appointment of David Allen (42) as new
President for PANDORA Australia with the responsibility for PANDORA's
commercial operations in Australia, New Zealand and the Pacific. David Allen,
who is currently Vice President Sales since October 2011, will report to
PANDORA CEO Björn Gulden. The change will be effective from 1 July 2012. 



David Allen has a background in the Australian retail industry and has
previously worked for renowned specialty retailers like the Pretty Girl Fashion
Group, Woolworth Group and the Colorado Group, representing a range of brands
within clothing, footwear and consumer electronics. 



PANDORA CEO Björn Gulden said: 'David Allen brings profound retail experience
and energetic leadership to the Global Management team, and I look forward to
working with him. I am confident David has the right set of both personal and
professional skills to successfully bring PANDORA to the next level in this
region.' 



David Allen replaces current President of PANDORA Australia, Karin Adcock, who
founded PANDORA's commercial presence in the region in 2004 as an independent
distributor and later, in 2010, was included in the PANDORA Group as a fully
owned subsidiary. 



Under the leadership of Karin Adcock, PANDORA has grown into one of Australia's
most recognised fine jewellery brands with a nation-wide distribution network
and a top-ranked brand awareness among its key audiences. During her years with
PANDORA, Karin Adcock's exemplary and highly engaged leadership style has
brought her a position amongst the best-reputed business women executives in
Australia, rewarded for her entrepreneurial spirit and, most recently, the 2011
Employer of Choice (<1,000 employees) in the Australian HR Awards. 



Karin Adcock said: 'After eight years leading our team to growing PANDORA to
the business we have today, I have decided that it's time for a change. I need
to take a step back and restore my work life balance and reassess my future
direction. I have great confidence in handing over to David, and I have no
doubt he will be a great leader of our brand in Australia.' 



While stepping back from daily operations, Karin Adcock will continue in the
role as Chairman of the PANDORA Australia Advisory Board as well as Chairman of
the PANDORA Franchise Advisory Council for the Australian and New Zealand
business. She will also continue as an Ambassador for PANDORA in the region,
representing the brand at various occasions. 



PANDORA CEO Björn Gulden said: 'Karin Adcock is a true custodian of the PANDORA
brand. She has played a pivotal role in the successful development of PANDORA
in Australia and New Zealand and has contributed significantly to making
PANDORA one of the world's largest jewellery brands. I fully respect Karin's
decision to stand back from daily operations, and I am very pleased that we
will still be able to draw from her extensive experience and insight in the
Australian retail jewellery environment. I look forward to liaising with Karin
as a trusted advisor both for the business in Australia and for the PANDORA
brand in general.' 

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,000 points of sale,
including around 700 concept stores. 



Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com 



CONTACT
For further queries, please contact:

Kasper Riis, VP Group                Nathalie Rhode-Erb, Communications         
 Communications                       Coordinator                               
Phone +45 3673 0627                  Phone +45 3673 8212                        
Mobile +45 3035 6728                 Mobile +45 4018 2130
News Source: NASDAQ OMX



22.05.2012 Dissemination of a Corporate News, transmitted by DGAP - 
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------
 
Language:     English
Company:      Pandora A/S
              
               
              Denmark
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         DK0060252690
WKN:          
 
End of Announcement                             DGAP News-Service
 
---------------------------------------------------------------------------