All for One Midmarket AG Closes Steeb Acquisition and is Combining Two Powerful Brands into All for One Steeb

All for One Midmarket AG Closes Steeb Acquisition and is Combining Two Powerful Brands into All for One Steeb

100% of the shareholdings in Steeb transferred to All for One / Strong growth potential / Successful start of joint market presence as »All for One Steeb« / Seeking a rapid integration to All for One Steeb AG

Filderstadt, 2 December 2011 - All for One has closed the share purchase agreement it signed with SAP on 10 November 2011 as scheduled. Under this agreement, All for One Midmarket AG took over 100% of the shareholdings in Steeb Anwendungssysteme GmbH, Abstatt, from SAP AG, Walldorf. The transfer of shareholdings was made with an effective date of 1 December 2011. This acquisition follows a clear industrial logic: two strong, profitable and similarly well-established companies are joining forces to form the most efficient SAP full-service provider in the German-language SAP midmarket segment. Today marks the date that the two companies start doing business under their new combined brand name »All for One Steeb«.

Chief executive officer Lars Landwehrkamp had this to say as part of a live stream to around 700 employees of All for One Steeb in Germany, Austria and Switzerland: »All for One Steeb combines two outstanding brands that have been successful leaders within the midmarket segment for many years in order to deliver genuine added value by including the many SAP products and services of the future and to accompany midmarket customers on their growth curve«. The expanded management team of All for One Steeb was introduced during the signing of the agreements on 10 November 2011, and was joined by Andreas Naunin, the previous Head of SME and member of the Management Board of SAP Deutschland AG & Co. KG.

The proposal to change the company's name to All for One Steeb AG will be presented to the annual general meeting of All for One Midmarket AG that will be held on 14 March 2012.

About All for One Steeb

The brand »All for One Steeb« represents the integrated market presence of All for One Midmarket AG and its 100% subsidiary Steeb Anwendungssysteme GmbH. All for One Steeb ranks as one of the leading SAP full-service providers for the mid-sized business market where German is spoken. The SAP Gold Partner's portfolio comprises end-to-end solutions along the whole of the IT value chain - from SAP industry solutions to outsourcing services and application management. As a one-stop-shop for all SAP-related services, All for One Steeb is a reliable general contractor for small and mid-sized enterprises. With around 700 employees, it serves over 2,000 clients among machinery and equipment manufacturers, automotive suppliers, consumer goods industry, technical wholesalers and project and engineering service providers. As a founding member of United VARs, the global network of leading SAP partners for small and mid-sized enterprises, All for One Steeb guarantees a comprehensive consulting and service portfolio as well as the best local support in more than 56 countries. All for One Steeb ranks among Germany's best employers (Great Place to Work 2010) and the best IT consultants for the German midmarket (TOP CONSULTANT 2011).

In the financial year 2010/11, All for One Midmarket AG achieved a turnover of EUR 90 million - not including Steeb. The company is listed in the Prime Standard segment of the Frankfurt Stock Exchange (ISIN DE0005110001, WKN 511 000).

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Contact:
All for One Midmarket AG, Dirk Sonntag, Tel. 0049 (0)711 78807-260, E-Mail dirk.sonntag@all-for-one.com