COMPANY ANNOUNCEMENT REGARDING PANDORA A/S SECTION 29 ANNOUNCEMENT ACCORDING TO THE DANISH SECURITIES TRADING ACT

Pandora A/S 

05.03.2012 17:14

Dissemination of a Adhoc News, transmitted by DGAP - a company of
EquityStory AG.
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

No. 56
COMPANY ANNOUNCEMENT
5 March 2012


PANDORA A/S has received the following announcement from RS Family ApS;

On 2 March 2012 Prometheus Invest ApS sold 5,261,057 Pandora shares to RS
Family ApS in connection with repurchase of own shares from RS Family ApS. 

As part of the transaction RS Family ApS and Prometheus Invest ApS exchange
5,261,057 Pandora shares against 5,625,000 shares in Prometheus Invest ApS. 

RS Family ApS' ownership in PANDORA A/S has after the completion of the
transaction changed from indirect ownership to direct ownership. RS Family ApS'
intentions in respect of the ownership in PANDORA A/S remain the same. 

RS Family ApS is indirectly controlled by René Sindlev. René Sindlev also
controls RS Arving ApS, which as of 2 March 2012 owns 0.23% of the voting
rights and share capital in PANDORA A/S, and RS Holding ApS, which as of 2
March 2012 owns 0.76% of the voting rights and share capital in PANDORA A/S. 

It should be noted that on 7 September 2011 René Sindlev issued a major
shareholders announcement stating that René Sindlev's indirect ownership in
PANDORA A/S was at least 5%. René Sindlev has subsequently become aware that
non-controlled ownerships should not be included, cf. the Executive Order on
Major Shareholders. Thus René Sindlev should not have issued the major
share-holders announcement as his ownership at that time was less than 5%. 

For the purpose of issuing a correct major shareholders announcement and
correcting the previous major shareholders announcement, it is hereby announced
that René Sindlev's direct ownership is 0% of the voting rights and share
capital in PANDORA A/S and that René Sindlev indirect ownership through
controlled companies is 5.03% of the voting rights and share capital in PANDORA
A/S. 

René Sindlev owns his shareholding in PANDORA A/S indirectly through RS Family
ApS, RS Holding ApS and RS Arving ApS. 


Name of the reporting person          René Sindlev                              
--------------------------------------------------------------------------------
Reporting reason                      Major shareholder's announcement          
--------------------------------------------------------------------------------
Name of issuing company               PANDORA A/S                               
--------------------------------------------------------------------------------
Security code                         DK0060252690                              
--------------------------------------------------------------------------------
Nature of transaction                 Exchange (Sale of shares)                 
--------------------------------------------------------------------------------
Type of security                      Shares                                    
--------------------------------------------------------------------------------
Trading market                        OTC                                       
--------------------------------------------------------------------------------
Trading date                          2 March 2012                              
--------------------------------------------------------------------------------
Situation at the latest announcement  Less than 5%                              
--------------------------------------------------------------------------------
Situation after transaction:          Total number of shares 6,545,500          
Information regarding voting rights   Total part of voting rights is 5.03%      
Information regarding share capital   Direct:            Number of shares 0     
                                      Part of voting rights 0%                  
                                      Indirect:         Number of shares        
                                       6,545,500                                
                                      Part of voting rights 5.03%               
                                      Total number of shares 6,545,500          
                                      Total part of share capital 5.03%         
                                      Direct:            Number of shares 0     
                                      Part of share capital 0%                  
                                      Indirect:         Number of shares        
                                       6,545,500                                
                                      Part of share capital 5.03%               
--------------------------------------------------------------------------------

ABOUT PANDORA

PANDORA designs, manufactures and markets hand-finished and modern jewellery
made from genuine materials at affordable prices. PANDORA jewellery is sold in
more than 65 countries on six continents through over 10,500 points of sale,
including more than 670 concept stores. 

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over
5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where
the company manufactures its jewellery. PANDORA is publicly listed on the
NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total
revenue was DKK 6.7 billion (approximately EUR 893 million). For more
information, please visit www.pandoragroup.com 

CONTACT
For further queries, please contact:

INVESTOR RELATIONS                          MEDIA RELATIONS                     
Morten Eismark, VP Group Investor           Kasper Riis, VP Group Communications
 Relations                                  Phone +45 3673 0627                 
Phone +45 3673 8213                         Mobile +45 3035 6728                
Mobile +45 3045 6719
News Source: NASDAQ OMX



05.03.2012 DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------
 
Language:     English
Company:      Pandora A/S
              
               
              Denmark
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         DK0060252690
WKN:          
 
End of Announcement                             DGAP News-Service
 
---------------------------------------------------------------------------