Nakiki SE
windeln.de SE: New shop system for German online shop windeln.de
DGAP-News: windeln.de SE / Key word(s): Miscellaneous New shop system for German online shop windeln.de – With conversion of the German online shop windeln.de, the migration for all windeln.de shops to an identical system platform has been successfully concluded – The uniform underlying technical basis with a flexible shop and content management system enables windeln.de to better respond to customer needs, realize synergies and to optimize IT resources – An important measure for further increasing customer satisfaction and improving operational processes Munich, March 31, 2017 – windeln.de, the leading online retailer of baby and toddler products in Europe and for customers in China, has successfully migrated the German online shop to a uniform system platform with the other windeln.de shops (excluding feedo and bebitus). Migration leads to a better shopping experience and optimizes processes The new shop system improves the shopping experience for the customer due to faster webpage loading times on all devices as well as new features in payment and checkout. Through an optimized design and user-friendly presentation on small devices such as mobile phones, shopping on windeln.de is much easier now. The majority of customers visits the website on mobile devices already. The advantage for IT is that features can be implemented much faster and can be scaled internationally due to the modern IT architecture which is based on micro services. Also, in terms of marketing, the switch offers advantages by developing campaigns solely for one particular market which can then be quickly rolled out to other markets and on all devices. This saves both time and resources. Alexander Brand, Co-CEO and founder: “The successful transition to a uniform shop environment is a central part of our STAR action plan. This is an important step in further increasing customer satisfaction, since we are now able to respond to the needs of our customers a lot faster. In the coming weeks, we will integrate other new features in the stores to make shopping easier for our customers, especially on mobile devices.”
Corporate Communications Judith Buchholz
About windeln.de windeln.de is one of the leading online retailers for baby, toddler and children’s products in Europe. The windeln.de shops are tailored to the needs of our customers in 10 European countries: Germany, Austria, Switzerland, Czech Republic, Poland, Slovakia, Spain, Portugal, France and Italy. The company also operates a successful e-commerce business with products for babies and toddlers for customers in China. The broad product portfolio includes everything from diapers, baby food, children’s furniture, toys, clothes and strollers to child car seats. windeln.de was founded in October 2010 and currently has more than 500 employees in Germany and abroad. The company has been listed in the Prime Standard of the Frankfurt Stock Exchange since May 6, 2015. For more information, go to http://corporate.windeln.de. Our shops: www.windeln.de, www.nakiki.de, www.windeln.ch, www.kindertraum.ch, www.toys.ch, www.pannolini.it, www.feedo.cz, www.feedo.sk, www.feedo.pl, www.bebitus.es, www.bebitus.pt, www.bebitus.fr, www.windeln.com.cn
03.04.2017 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English |
Company: | windeln.de SE |
Hofmannstr.51 | |
81379 Munich | |
Germany | |
Phone: | 089 / 416 17 15-0 |
Fax: | 089 / 416 17 15-11 |
E-mail: | investor.relations@windeln.de |
Internet: | www.windeln.de |
ISIN: | DE000WNDL110 |
WKN: | WNDL11 |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Munich, Stuttgart, Tradegate Exchange |
End of News | DGAP News Service |