artnet AG
artnet AG: artnet Expands Presence on China’s Largest Social Network WeChat
DGAP-News: artnet AG / Key word(s): Product Launch/Market launch artnet Expands Presence on China’s Largest Social Network WeChat Berlin/New York, November 8, 2017-artnet, the leading destination to buy, sell, and research art online, expands its presence in the Chinese art market with an immersive new mini program built for the 963 million monthly active users on WeChat, China’s largest social network. Over the past two years, artnet has built a strong following on its WeChat account, artnet News China, based on the success of the most widely read art market publication, artnet News. Through the mini program, currently in beta, artnet now has the ability to add its entire suite of products to the WeChat ecosystem on the new account handle artnetofficial. Launching with the Gallery Network, the account will soon add artnet Auctions and the Price Database in the coming months. Packed with features that include a comprehensive gallery directory, direct messaging to member galleries, and innovative search functionalities, artnet’s new offering allows the Chinese community to easily access the Gallery Network. artnet is the first art technology company to build a mini program on WeChat, positioning itself once again at the forefront of technological innovation for the industry. “Web content is almost entirely consumed via mobile devices and apps in China. WeChat is the undisputed leader in that field and is the best way to expand into the Chinese market,” said artnet CEO Jacob Pabst. “There is no doubt about the huge potential in China,” said Jessica Zhang, artnet’s director of Greater China. “We have already built a solid foundation thanks to the high level of journalistic content offered by artnet News China. Now, the expanded offering brings an unparalleled offering to the Chinese art market.” For more information, please contact jzhang@artnet.com About artnet About Tencent and WeChat
08.11.2017 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English |
Company: | artnet AG |
Oranienstraße 164 | |
10969 Berlin | |
Germany | |
Phone: | +49 (0)30 20 91 78 -0 |
Fax: | +49 (0)30 20 91 78 -29 |
E-mail: | info@artnet.de |
Internet: | www.artnet.de |
ISIN: | DE000A1K0375 |
WKN: | A1K037 |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Stuttgart, Tradegate Exchange |
End of News | DGAP News Service |