Adler Modemärkte AG
Adler Modemärkte AG: ADLER Acquires Rights to Steilmann Brand
DGAP-News: Adler Modemärkte AG / Key word(s): Miscellaneous/Miscellaneous Press Release from Adler Modemärkte AG Strong-Selling Product Range Retained: Haibach (near Aschaffenburg), 17 November 2016: Adler Modemärkte AG will market merchandise previously sold under the “Steilmann” brand as an own brand. The Company came to an agreement with the Steilmann Group’s insolvency administrator, Dr Frank Kebekus, on the transfer of the trademark rights. The parties agreed to keep confidential the exact terms and conditions of the underlying purchase agreement. In financial year 2015, ADLER generated approximately EUR18 million in gross revenue from the Steilmann brand. Lothar Schäfer, CEO of Adler Modemärkte AG, views the purchase of the trademark rights as having many advantages: In addition to continuing to sell the Steilmann product range, which is highly popular with ADLER’s customers, on existing and established sales floors, he believes that the deal will provide additional opportunities for improving revenue and profitability. “Directly purchasing merchandise going forward will allow us to cut out the middle-man and realise significant savings potential. This, in turn, will significantly improve the margins on Steilmann products, while sales prices remain attractive for our customers. True to the motto of the company’s founder Klaus Steilmann: “Fashion for millions – not for millionaires”! “ About Adler Modemärkte:
2016-11-17 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |
Language: | English | |
Company: | Adler Modemärkte AG | |
Industriestraße Ost 1-7 | ||
63808 Haibach | ||
Germany | ||
Phone: | +49 (0) 6021 633 0 | |
Fax: | +49 (0) 6021 633 1299 | |
E-mail: | info@adler.de | |
Internet: | www.adlermode.com | |
ISIN: | DE000A1H8MU2 | |
WKN: | A1H8MU | |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange | |
End of News | DGAP News Service |